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Netflix to set up its first global post-production unit in Mumbai

Netflix is setting up its first post-production facility in Mumbai that will cater to not only Indian but also global projects of the streaming major.

This will be Netflix’ first fully owned, live-action, full-service post-production facility anywhere in the world, and is expected to be operational by June 2022.

The facility will have 40 offline editing rooms for showrunners, directors, editors and sound designers to collaborate and complete production.

“We are excited that Mumbai will be home to this wonderful creative space,” said Vijay Venkataramanan, director, post-production, Netflix India. “This reinforces our commitment to India’s entertainment industry as we continue to empower creators with the best resources to tell great stories.”

The post-production studio will be a global production hub for Netflix, which now has over 208 million paid subscribers in over 190 countries.

The facility will pioneer advanced media management workflows that will allow a seamless partnership with India’s post-production community, the company said.

Last year, Netflix had also launched NetFX, a platform that enables multiple Indian artists to work on VFX for titles globally.

The company said it is investing in the latest technologies and skill development through multiple certifications and training workshops in post-production, script writing and other aspects of creative production.

On the reason behind the post-production facility, Netflix said it wants to continue to contribute to the Indian creative community.

“Our goal is to keep improving the overall experience for our talent and industry partners, and equip them with the best resources to tell authentic stories in the most engaging manner. We are in a golden age of entertainment in India—this is the best time to be a creator and consumer of great stories,” it said.

Netflix had started as a DVD rental service in 1997 in the US, but it was in 2013 when the company entered into content production with ‘House of Cards’.

In 2016, as a part of its global roll out, Netflix launched its service in India and has now completed over five years in the country. As per various estimates, the company has 4-4.5 million paid subscribers in India.

Netflix has claimed to have invested Rs 3,000 crore in local programming in India in 2019 and 2020 to build a universe of Indian stories.

Earlier this month, the company announced 41 titles, its biggest line up of originals series, films, documentaries and reality format in the country so far.

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