It has been so long, 22 years, since one of the best iconic SUVs in India, the Tata Sierra, returned. A brand that used to be associated with rough adventure has been redefined as a new one. Tata Motors has officially unveiled the all new Sierra that has bold design, high interiors and leading features in the segment. Coming in with a bang of ₹11.49 lakh (ex- showroom), Sierra has one thing to say, the legend is now available to take on the Hyundai Creta and shake up the mid-size SUV market.
A Modern Icon Reborn
The aged Sierra had a unique three door style, great posture and unrivalled presence in the road. The new edition restores that traditional DNA, but with a high tech, advanced style facelift.
The SUV now carries:
- Sharp LED DRLs
- A muscular upright stance
- Chrome-detailed grille
- Squared-off wheel arches
- And parametric design language of the new generation of Tata.
The floating roof and dual-tone body make the Sierra look sleek and unruly, which is among the most striking SUVs in the Indian roads.
Triple-Screen Magic: The Magic Feature.
The most notable aspect of the new Tata Sierra is the fact that it has three screens, which is something that has never been introduced to any Tata SUV in the past.
1️⃣ Driver Display Screen
A completely digital instrument cluster with a user-configurable design, high-resolution graphics and real-time car information.
2️⃣ Central Touchscreen
A massive infotainment screen powered by wireless Android Auto, Apple CarPlay, voice recognition and connected car technology.
3️⃣ Passenger Screen
An independent entertainment/control screen to the co-passenger- to enable him/her browse its media, to adjust settings, or to just have an experience that is personal.
This triple screen design provides the Sierra with a look of a luxury car, and the interior innovation is at a whole new level in this price range.
High-quality, High-tech Interiors.
Enter the Sierra and the difference is instant. Tata has put so much emphasis on comfort, materials and convenience.
Highlights include:
- Soft-touch dashboard
- Leatherette seats
- Panoramic sunroof
- Ambient lighting
- Multi-zone climate control
- Ventilated front seats
- Wireless charger
- Modern rotary gear shifter
The cabin is also roomy, open, and is meant to offer a completely high-end experience, which Indian families and young professionals will appreciate.
Performance Selections in all of the Drivers.
The new Sierra has a platform based on the advanced one of Tata, which has several types of powertrains, based on the variant:
🔹 1.5L Turbo Petrol Engine
The ideal choice to urban commute and drive on the highway occasionally, with a balance of power and fuel economy.
🔹 1.5L Diesel Engine
Easy performance, enhanced low-end power and economy to long trip travelers.
The two engines will have manual and automatic transmission.
Tata has also enhanced noise insulation, quality of suspensions and steering feel- making sure that it is a refined and comfortable ride.
Security: Tata and its best asset.
Tata Motors has gained India the trust in safety and the new Sierra has not broken the tradition.
Anticipated important safety provisions:
- 6 airbags
- ESC (Electronic Stability Control)
- Hill Assist
- 360-degree camera
- Higher variants have ADAS (Advanced Driver Assistance System).
- Well-built steel frame whose construction quality is proven to be Tata.
The safety rating of 5 stars is very much anticipated when crash tests are carried out.
Adopting the Hyundai Creta: The Great Fight.
This segment has been controlled by Hyundai Creta over the years. But the Sierra arrives with:
- A more premium design
- More powerful road presence
- Triple screens with segmentation.
- The Tata signature safety advantage.
- A lower starting price
Through these strengths, this Sierra competes directly with not only the Creta but also Kia Seltos, MG Astor, Honda Elevate, and Maruti Grand Vitara.
The Sierra is immediately noticeable to buyers who desire something different, cool, futuristic, and loaded with features.
Pricing: The Game Changer
Tata has priced the Sierra at 11.49 lakh which is very competitive. Premium buyers will be attracted by higher variants that have sunroof, ADAS and triple-screen setup whereas low variants will help offer great value.
Such clever pricing will make Sierra one of the most preferred mid-size SUVs in India at the moment.
Final Verdict: A Comeback to Be proud of.
The Tata Sierra has come back with all that the Indian buyer expects today; style, technology, comfort, performance and safety. It is respectful to the iconic original, but accommodates the needs of contemporary driving.
The new Tata Sierra should be at the top of your list in case you intend to purchase an SUV which is daring, has a futuristic outlook and is full of features.
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