Nissan India has recently introduced a new product in the Indian market the Nissan Gravite which is a compact 7 seater MPV at aggressive price of ₹5.65 lakh (ex-showroom). As a value-focused family mover, the Gravit will be a shake-up in the budget MPV segment because it will compete with other established competitors, including the Renault Triber, Maruti Suzuki Ertiga and other family people-carriers.
Through this opening Nissan is not only expanding the range of its products past the massively successful Nissan Magnite but this is a clear indication that Nissan will be returning to the Indian market with products that would be more affordable, practical and value based on ownership.
Fierce Pricing and Positioning.
Among the biggest debates of the Nissan Gravit launch are the fact that its entry price is 5.65 lakh, which makes the vehicle one of the cheapest 7-seater cars in the country. It is an introductory price depending on the starting Visia variant and a wider pricing range topping with 8.93 lakh with the Tekna AMT Launch Edition.
Nissan had also packaged its deal by ensuring that first 5, 000 customers received zero service cost over a period of 5 years, which supported its value of one year to the family that focused on low cost of running its cars.
In context, Nissan Magnite is priced a little higher, and in the past, its prices were in the middle of 6 to 7 lakh and higher basing on the variants. Being a small SUV, the Magnite rivals such models as Hyundai Venue, Tata Nexon, Kia Sonet and Renault Kiger, however, the Gravit has a different position in the market as it is passenger-oriented and practical instead of being an SUV with its own styling and driving capabilities.
Power, Mileage and Mecchanicals.
The Gravit is propelled with the help of a 1.0-litre, three-cylinder naturally aspirated petrol engine with approximate 72 PS of power and 96 Nm of torque. The buyers have the option of a 5-speed manual gearbox or a 5-speed AMT (automatic) transmission that is supposed to be practical and city-friendly instead of being sporty.
Regarding fuel consumption, Nissan boasts 19.3 km/l in the manual and 19.6 km/l in the AMT, which are competitive in this segment and suitable in the daily commute and in family outings.
The Gravit is based on the Renault Triber with the same section of the CMF-A+ platform shared by the Renault-Nissan alliance meaning that they are familiar and their performance is proven in the real world.
In addition, Nissan has already affirmed that a CNG version will be available in the coming years, so far this action would help cement the popularity of the Gravit among consumers who are concerned with ultra-low running costs.
Interior, Properties and utility.
The interior of the Gravit focuses on space and flexibility, which are major qualities of an MPV with a family orientation. The seats are laid in a 2+3+2 setup and the 3rd row can be eliminated altogether, which means that a lot of cargo space will be available in case of necessity. The default 7-seat design includes a modest boot space but increases to 625 litres in a 5-seat design, which is an impressive amount of space in a car less than 4-metres.
Nissan has not been spared in the technology and comfort features:
- 8 inch touchscreen infotainment system with wireless apple car play and Android auto.
- 7-inch digital instrument cluster.
- Push-button start, wireless charger, cruise control.
- Various USB charging stations and large storage areas.
- Increased wipers Rain-sensing and automatic headlamps (LED) in upper trims.
- Rear AC vents and full three row air conditioning.
Safety: A Strong Point
The other attraction of the Nissan Gravit is the safety equipment. Base models are also fitted with six airbags, Electronic Stability Control (ESC), ABS complete with EBD, Traction Control, Hill Start Assist, TPMS, and rear parking camera. These are features common to Gravit and are either absent, or optional in the competition at comparable price ranges and provide the Gravit with an advantage in the safety stakes.
Rivals and Market Impact
The main competitor of the Nissan Gravit during the initial sale is undoubtedly the Renault Triber that has common platforms and engine structure and is sold at a comparable price range. The two models attract consumers who want to get as much space as possible on a budget of a rupee whether they are buying it to use with the family or to commute.
Others include the Maruti Suzuki Ertiga, Toyota Rumion, even the Mahindra Bolero, but those products usually have a more expensive price and varied expectations of the customers; therefore, the Gravit has been used as an affordable point of entry of low-income buyers.
The Gravit does not compete directly with its sibling, Magnite, one is a small SUV, the other an MPV. But the bigger picture on Nissan appears to be: diversify its India portfolio in high-volume categories and create volume outside of the achievement of the Magnite.
Summary: A Shrewd Shopping Deal that Families Will Like.
With a starting price of 5.65 lakh, excellent fuel efficiency, ample space and practicality, and a long 10 years warranty option, Nissan Gravit becomes a strong competitor in low cost 7 seater market. It may not be the most powerful of the MPVs, but its rich value formula with the Triber or bigger ones such as the Ertiga might make the Gravit very popular to the first-time car buyers, a family and budget-friendly customers alike.
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